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OLG turns into first Canadian lottery to launch associates program – Advertising & associates


The Ontario Lottery and Gaming Company (OLG) has launched a brand new associates program in partnership with Earnings Entry, the advertising and marketing know-how and companies supplier of specialized funds platform Paysafe.

Underneath the association, the organisation’s new OLG.ca associates program shall be powered by the affiliate software program of Earnings Entry.

OLG.ca, which can even be managed by Earnings Entry, launches as the primary associates program for a provincial lottery and gaming model in Canada, providing customers on-line on line casino and sports activities betting, with the latter offered via the OLG’s PROLINE+ digital sports activities platform.

Paysafe has labored with the OLG since January 2015, processing funds for the OLG.ca on-line playing platform.

“OLG has important recognition as a trusted gaming and leisure model in Ontario,” OLG chief digital and technique officer Dave Pridmore mentioned. “Paysafe and its Earnings Entry platform will assist OLG proceed to point out Ontarians our market main buyer expertise and merchandise which can be accessible at OLG.ca.”

Earnings Entry’s vp to of operations, Geoff Smorong, added: “The launch of the OLG.ca associates program marks a becoming landmark for the twentieth anniversary of Earnings Entry’ founding in Montreal. 

“As an organization with deep Canadian roots, we’re proud to launch the nation’s first provincial lottery and gaming associates program in partnership with OLG.ca, an iconic Ontarian model.”

The launch comes after the Canadian province of Ontario formally opened its legal and regulated online gambling market last month, going stay on 4 April.

The opening adopted virtually three years of labor after the provincial authorities revealed plans to finish the lottery’s on-line playing monopoly in April 2019. The federal government in 2020 launched laws to permit for a licensing regime.



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