Movies have nice shelf life and provide insurance coverage companies and brokers a chance to supply academic, sticky, and efficient content material. Movies can vary from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music.
Why add video to your insurance coverage company web site, and why create a branded YouTube channel with movies? One vital statistic to think about, is that your insurance coverage prospects are 80% extra more likely to watch your video than learn your content material. One other is the impression of video in your insurance coverage SEO efforts. Google offers extra weight to webpages that include movies, and naturally, they personal YouTube. Extra video usually equates to higher insurance coverage website positioning. And when your insurance coverage company video has an extended view time than different web sites in the identical search outcomes, you obtain an excellent better website positioning enhance from Google. Moreover, an insurance coverage company video gives producers with nice collateral for his or her e-mail advertising, a social media advertising efforts.
Professionally branded YouTube channels can be utilized to create featured movies and particular play lists. For instance, you may provide playlists for P&C, Worker Advantages, Excessive Web Value Shoppers, and Private Traces. Every play checklist ought to have at the least 3 movies, ideally extra. These can then be used for net advertising initiatives together with e-mail advertising and social media advertising.
Although prospects (and shoppers and companions) typically favor movies to written content material, not all of those web site guests will watch your video in its entirety. Insurance coverage web site guests need to know if the video pertains to them, and if they do not see its profit rapidly they are going to depart your video and bounce to a different website. To assist enhance stickiness, ensure you add captions and transcripts. Captions and transcripts will assist enhance the possibility individuals will watch your complete video and enhance your authority with Google. Captions and transcripts assist by:
- Rising view time (as much as 80%)
- Enhancing deep linking with key phrases in video
- Enhancing search outcomes for key phrases included in video
Take the time to create insurance coverage movies, and leverage their advantages to the fullest. Together with insurance coverage advertising movies in your web site and including them to a branded YouTube channel will assist your insurance coverage SEO efforts, improve web site visitors and drive extra insurance coverage leads into your pipeline.
If you’re on the lookout for methods to enhance your insurance coverage company web site, produce prime quality movies, and optimize your insurance coverage company website positioning, and lack the interior time, instruments or expertise to take action, you may contemplate outsourcing this initiative to a proficient insurance coverage advertising company.