The right way to Begin a Facet Hustle That Makes 6 Figures With Affiliate Advertising and marketing

  • Lisa Andrea launched The Monetary Cookbook finance weblog in February 2021.
  • She has turned her weblog right into a worthwhile enterprise with internet online affiliate marketing and model partnerships.
  • This is how she scaled her facet hustle to e book $8,000 a month. 

Lisa Andrea noticed a gaping gap in financial education, significantly for girls, whereas she labored in advertising at a Massive 4 monetary establishment. From funding alternatives to saving for a home, too many ladies aren’t taught the fundamentals of economic planning in class, she stated.

In February 2021, she launched The Financial Cookbook, a weblog providing the “recipes for fulfillment” in funds, profession, and life that Andrea taught herself. That features classes on investing, negotiating a wage, and writing a résumé, all of which contribute to an individual’s monetary stability.

“The Monetary Cookbook is a information for all the pieces they need to have taught us in class,” she stated.

When Andrea launched her weblog, she joined the more than 100 million Americans who run side hustles. Many individuals created facet gigs as a method to fill their free time and earn ancillary revenue amid the COVID-19 pandemic, based on a survey of 510 entrepreneurs by the lending firm Clarify Capital.

Andrea booked $8,000 in income in Could a quantity that has grown month over month via advertisements, internet online affiliate marketing, model partnerships, and product gross sales on her web site, which Insider verified with documentation.

What’s extra, Andrea constructed her model to 14,000 e-newsletter subscribers, 4 million month-to-month Pinterest views, and 96,000 social-media followers throughout her platforms, she stated.

Insider spoke with Andrea about her resolution to launch a financial-advice platform, how one can develop an internet neighborhood, and the simplest social-media platform for companies.

The next as-told-to interview has been edited for size and readability. 

Discover your ardour in a void

Financial Cookbook website

The Monetary Cookbook web site.


After graduating from faculty, we’re ushered into the actual world with out understanding the best methods to handle our careers or advocate for ourselves. I created The Monetary Cookbook as a blueprint of how one can handle cash and form your profession in your 20s. It is one thing I want I had after I was youthful, which is why post-college girls are my audience.

I had the concept to begin a monetary information for years, but it surely wasn’t till my firm went distant amid the pandemic, I wasn’t touring, and I had a leg harm that I had time to formally launch. My ardour for serving to others, mixed with the engagement I see from my neighborhood, has made the lengthy hours price it. 

Because the begin of the 12 months, I’ve invested extra into the enterprise and into myself: I attend programs on entrepreneurship, Google search-engine optimization, and running a blog. I’ve additionally read books to assist inform my enterprise choices. I like to recommend that every one founders make the most of these alternatives to proceed studying as they develop.

Create a number of factors of contact to draw new viewers 

The Financial Cookbook Pinterest page

The Monetary Cookbook Pinterest web page.

screenshot, Pinterest.

After launching the weblog, I joined Instagram and Pinterest to advertise the location. I did not know something about social media earlier than beginning the corporate, however I watched YouTube movies by social-media coaches to study the most effective kind of content material and the most effective time to put up, in addition to to understand algorithm changes.

Pinterest has been the most helpful tool in broadening my audience as a result of it is a search engine quite than a social-media platform. Instagram and TikTok may help you work together with a big viewers, however Pinterest is designed to drive folks to your web site.

Constantly connecting with viewers members on a number of platforms helps draw traction from totally different corners of the web. This multiplatform strategy is essential for enterprise development. 

Flip a weblog right into a worthwhile enterprise

A put up shared by Lisa | The Monetary Cookbook (@financialcookbook)

I generate revenue from paid advertisements, internet online affiliate marketing, and model partnerships. I work with almost 50 firms on their affiliate-marketing packages.

Corporations in all industries have affiliate packages, which I like to recommend different bloggers and digital founders make the most of by making use of to be a part of them. But it surely’s essential to remain genuine: Promote solely firms’ info and merchandise that align together with your model messaging.

I additionally supply objects for buy on my weblog, together with a résumé template for $15 and a habit-tracker problem for $2.78.

I’m an enormous proponent of a number of streams of revenue, which is why I counsel my readers on passive-income alternatives I’ve taken myself: I make investments, have actual property, and become profitable via e-commerce websites like eBay, the place I earn about $500 a month promoting garments and different home items.

I see monetary freedom as having your entire life prices automated by passive revenue. I feel that is what all of us are attempting to get to, and the core of The Monetary Cookbook is to assist others obtain that. 

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