It’s been in testing for a while, and as we speak, Twitter has lastly launched its new ‘Notes’ option on chosen person profiles, which offers a easy, built-in technique to connect longer textual content parts to your tweets.
As you’ll be able to see on this instance, the Notes UI is pretty primary, with all of the common parts of a weblog submit composer, together with the capability to incorporate header pictures, to insert pictures and hyperlinks inside the textual content, and a streamlined possibility so as to add in tweets.
As soon as revealed, Notes will seem as a Twitter card, linking customers by to the total submit – right here’s an instance shared by Matt Navarra:
Faucet by and also you’re taken to the total textual content:
Observe titles are restricted to 100 characters, and the physique of a Observe may be as much as 2,500 phrases, supplying you with a heap extra room to your longer-form content material within the app.
And in contrast to tweets, Observe writers will be capable to edit their notes after they’ve been revealed, with an ‘Edited’ label added to the highest of the Observe.
Which appears so easy – an ‘edited’ label. Think about that on precise tweets.
Lastly, notes may also have distinctive URLs which individuals can navigate to from outdoors of the Twitter platform, ‘whether or not or not they’re logged in to Twitter, and even when they don’t have a Twitter account’. That can facilitate broader sharing exercise, and will make it a extra invaluable long-form possibility.
Twitter’s been attempting to combine its personal blogging-type platform for years, as a way to cater to customers who find yourself tweeting both lengthy tweet threads or including screenshots of textual content to their tweets.
Certainly, again in 2016, when then Twitter CEO Jack Dorsey explained that that firm was taking a look at potential choices to allow longer posts inside tweets (which ultimately resulted within the expansion of tweet length to 280 characters) he used a screenshot of textual content to speak his logic.
Including its native Threads option supplied extra capability on this entrance, whereas Twitter additionally purchased newsletter platform Revue final 12 months, which it now prompts customers to check out in the event that they’re trying to submit longer textual content updates.
Notes will increase upon the identical – but it surely stays to be seen whether or not customers really need, or have to submit longer type content material of this sort direct to Twitter itself, or whether or not they’re higher off re-directing customers to their very own web sites and WordPress blogs, the place they’ll collect customer information, serve advertisements and extra, inside a component that they management.
I imply, clearly there’s some want for longer content material choices on Twitter, at instances – however will writers actually wish to be publishing direct to Twitter, given most have seemingly already established their audiences through different instruments?
Apple’s ATT replace has additionally prompted extra individuals to contemplate first-party information, and the worth of constructing direct connection, impartial of social platforms and digital suppliers, and on this sense, Twitter Notes does appear a little bit outdated or ill-timed.
However nonetheless, it may present new promotional alternatives – and it’ll even be attention-grabbing to see if Twitter customers themselves are eager to learn longer type, native tweet weblog posts, which would be the actual story in the long run.
Proper now, nonetheless, Twitter says that Notes received’t see an algorithmic increase, and received’t get any form of precedence over common tweets. So the worth doesn’t appear to be large, however hopefully, Twitter will share utilization information quickly.
Twitter’s Notes possibility shall be made accessible to a specific group of writers, as chosen by Twitter, to start with.