- Brian Meiggs began the weblog “My Millennial Information” in 2016 as a facet hustle to repay debt.
- Two years later, he stop his full-time job and created his publishing firm, Meiggs Media.
- This is how he turned one weblog right into a portfolio of internet sites that is hit $1 million in income.
In school, 31-year-old Brian Meiggs was at all times on the lookout for methods to generate profits, from promoting refurbished iPhones to buying and selling Nokia inventory.
His first post-grad accounting job in Washington, DC, rapidly grew mundane, so in 2016 he began a weblog referred to as “My Millennial Information,” documenting his journey of paying off $30,000 in student-loan debt with facet hustles.
At first, the positioning did not generate a lot site visitors or make a lot cash. However he was obsessed with informing others about private finance, so he saved running a blog on the facet.
“I needed to assist others in my scenario,” Meiggs instructed Insider. “All of my buddies had debt and it was only a quite common factor.”
Then AOL talked about considered one of his tales and his website site visitors picked up. In 2018, he left his full-time job as a credit-risk supervisor to create his publishing firm, Meiggs Media, and launched extra web sites about area of interest subjects just like the gig economic system and investing.
Meiggs Media generated $686,303 in income final yr and has reached $1 million to date this yr, which Insider verified with documentation. Affiliate marketing makes up a majority of the enterprise — when a reader clicks a referral hyperlink in an article, the corporate earns a fee.
“I by no means imagined I’d have the ability to do that,” he stated. “Once I began the primary weblog, I did not assume I would like this.”
This is how he turned one weblog right into a portfolio of internet sites that hit $1 million in earnings.
Department out to completely different subjects
As soon as he gained traction along with his first website, Meiggs scaled his digital actual property by breaking apart the content material from his unique weblog into a number of different area of interest blogs. Then, he slowly grew every website over time.
“I did not need to simply have all my eggs in a single basket, as a result of I understand how fickle Google could be,” he stated, referring to the best way Google’s algorithms usually change how web sites present up in search outcomes.
For instance, throughout the pandemic, Meiggs created a weblog concerning the gig economic system for folks fascinated with choosing up additional earnings by apps like DoorDash and Uber. “That website did very well and it is nonetheless doing effectively,” he stated.
Analysis and take a look at what works
If you wish to flip a brand new or stale weblog into a high traffic web site, Meiggs stated it requires lots of experimentation. He tried many kinds of content material like lists, how-to’s, and critiques to find what labored. He additionally used numerous strategies to drive traffic and earn income, together with internet affiliate marketing, search-engine optimization, pay-per-click promoting, content marketing, and email marketing.
“At first, the success got here from researching, testing, and using these completely different methods to see what works and what would not,” he stated.
Choosing the proper key phrases and continuously studying about algorithm updates is essential. Meiggs suggests subscribing to search engine marketing blogs and YouTube channels to remain on prime of ever-changing digital-media traits. He additionally attends running a blog and finance conferences to attach with a neighborhood of different publishers.
Rent freelancers to crank out content material
As soon as Meiggs’ web site site visitors picked up, he did not have the time to put in writing all of the articles himself, so he turned to Upwork to hire freelance writers. The enterprise grew “exponentially” as soon as he wasn’t doing all of the writing, modifying, and social-media posting himself.
“With that progress, I lastly needed to be taught to outsource,” he stated. “It’s going to provide you with extra time to concentrate on the higher-level points of the enterprise.”
Meiggs stated discovering the fitting writers could be troublesome as a result of each has their very own tone and goal demographic. He employed so much earlier than he discovered a core crew of writers who work for him persistently. Sometimes, he seems on the publications they’ve written for and in the event that they’re capable of analysis a subject and provides their sincere opinions.
Prioritize the reader
When Meiggs critiques issues like mortgage presents, he recommends the one with the very best charge or the one which’s greatest fitted to a sure sort of buyer. He additionally lays out the professionals and cons to assist readers make their very own decisions.
“Above all, your content material ought to at all times put the reader first,” Meiggs stated. “That is actually helped me know what to publish and what to not publish as a result of they’re the number-one precedence at all times.”