Digital consultancy G Squared has appointed former Sydney Swans senior marketer, Billy McLean (proper in lead picture), as head of technique and former Qantas marketer, Kate Duffield (left), as head of website positioning and content material in newly created roles.
McLean and Duffield be part of the Sydney-headquartered company following a repositioning focussing on consulting providers throughout website positioning, paid media and internet, with a separate crew devoted to supply and implementation.
Based in 2012 by George Photios and George Pappas, G Squared drives return on funding by way of bespoke built-in digital options backed by knowledge and analytics. Its crew of 60 works with shoppers together with Nick Scali, Mitsubishi Electrical, Mirvac and Sealy Posturepedic.
George Photios, director at G Squared, stated: “Now we have seen sturdy development lately and with the repositioning of the company the time is true to bolster the crew with key leaders in technique and website positioning. Billy and Kate are confirmed, skilled entrepreneurs, who’ve each company and client-side expertise and can convey a brand new stage of experience to G Squared’s shoppers.”
McLean will lead G Squared’s built-in technique pillar and joins after greater than 5 years on the Sydney Swans, the place he was senior advertising supervisor. He has additionally labored at North Melbourne Soccer Membership and sports activities and leisure company The Gemba Group. He’ll function throughout all built-in accounts to make sure channel technique for shoppers is aligned to their overarching digital technique.
He stated: “I’ve recognized the Georges for a while and vastly admire the company they’ve constructed and the award profitable work they create. I’m delighted to be becoming a member of the crew to drive the strategic route of our portfolio of shoppers.”
Duffield joins G Squared after virtually 4 years as supervisor of digital content material and website positioning technique at Qantas, main the airline’s website positioning technique crew to maximise search income. She has additionally labored at Decision Media. At G Squared she’s going to oversee the website positioning and content material crew to safe outcomes for shoppers throughout natural search, content material technique, manufacturing and writer engagement.
She stated: “I’m delighted to be becoming a member of an company with such a robust popularity out there for delivering actual outcomes for shoppers. There’s already a deep stage of search and content material experience right here and I sit up for including to that additional.”