2Performant posts a 49% enhance in turnover within the first half of 2022

2Performant, a know-how firm and the chief of the affiliate marketing online market in Romania, posts a turnover of 16 million lei within the first half of the yr, up 49% in comparison with the identical interval of final yr.

Within the first six months of 2022, the 2Performant enterprise grew at a sooner price than the whole e-commerce market in Romania.

“2022 is shaping as much as be an excellent yr for 2Performant, one wherein we now have tailored exceptionally properly to the altering panorama and accelerated development and shift to revenue. Thus, we’re sustaining our finances introduced at first of the yr, the place we talked about that we are going to be worthwhile already this yr as an alternative of 2023. We already grew to become worthwhile within the second quarter, and the recorded development is above the deliberate finances and properly above the evolution of the industries wherein we’re lively. Within the first six months, we now have already exceeded 42 million euros when it comes to gross sales generated for our shoppers, which has elevated our perception that in 2022 we’ll exceed the brink of 100 million euros for the primary time, which confirms our place as one of many main gross sales mills for on-line commerce in Romania. These outcomes are once more based mostly on our colleagues’ sustained effort, who’ve delivered a number of initiatives this quarter. I wish to thank them for the outstanding agility they’ve tailored for the reason that starting of the yr to the frequent modifications within the political and financial context,” acknowledged Dorin Boerescu, Chairman of the Board of Administrators and CEO of 2Performant.

2Performant Community’s working earnings elevated by 56% within the first half of 2022 in comparison with H1 2021, reaching 17.9 million lei, because of a stable and worthwhile Q2 2022. The rise was decided by the 49% enhance in turnover, which reached 16 million lei within the first six months of 2022.

When it comes to turnover, affiliate marketing online contributed nearly solely to this determine, rising by 49% and reaching 16 million lei amid a 62% enhance in distinctive customers inside the platform. The influencer product decreased by 20% in H1 2022, reaching 66k lei, following the corporate’s determination to not deal with this product. Working earnings, turnover excluding affiliate commissions, elevated by 34%, reaching 4 million lei in H1 2022 in comparison with 3 million lei in H1 2021. In comparison with 2021 and the same old seasonality, in Q2 2022, 2Performant recorded a revenue of 152k lei.

“There are indicators that the e-commerce market is shedding the traction gained through the pandemic. Nonetheless, on this context, we see how our gamification advertising collaboration idea delivers superior returns to our associates and advertisers. So, through the first half of the yr, we continued our sequence of competitions – reminiscent of MarketRing (held between 4 April and 29 Might) within the Magnificence, Trend, Dwelling&Backyard, IT&C, and Children’ merchandise classes – which have achieved excellent gross sales outcomes. We additionally ran the E book’n’Roll competitors between 6 June and three July, leading to over 900k clicks and over 20k gross sales in lower than a month. We have now expanded and proceed to spend money on the enterprise intelligence staff, which supplies the operational staff with up-to-date data for fast enterprise selections, being the one which supplied the premise for all of the competitions organized to date and affords a wealth of statistics for probably the most lively 2P customers,” added Dorin Boerescu.

This yr represents a interval of steady funding within the 2Performant platform, with important progress within the growth of the brand new attribution system – Huge Bear, for which the corporate launched self-service set up implementation and accelerated its adoption amongst giant shoppers, reminiscent of Elefant, Reply, Dr.Max, EvoMag, Decathlon, BestValue, Deputat, DyFashion, Cărturești, and NeaKaisa. Huge Bear started to contribute an increasing number of to 2Performant’s income and turnover.

On the affiliate aspect, the collaborations the corporate has with banking companions proceed to generate excellent gross sales for shops lively in 2P, reminiscent of ING Bazar, Revolut, BCR Dateio, in addition to collaborations with cashbacks (Bonusway, Cashclub), worth comparability websites, coupon websites (Cuponeria.ro, Kuplio, Picodi, and so on.), Google CSS premium companions (Tidy Purchasing, Glew Options, Kelkoo, and so on.), business content material mills, product aggregators or conventional publishers.

On the degree of user-generated outcomes, in H1 2022, 2Performant recorded 19,300 distinctive customers inside its personal platform, a major enhance of 62% in comparison with the identical interval final yr. The 19,300 customers despatched 39.2 million clicks to 2Performant’s on-line shops, leading to a complete of just about 801k on-line gross sales, with a worth of 42 million euros, excluding VAT, which generated commissions of two.6 million euros, up 44% in comparison with the primary semester of 2021. The corporate updates these outcomes each day on the 2Peformant web site at https://2performant.com/ statistics/, the place traits in on-line shopping for conduct are displayed each on the community degree and damaged down by main industries.

The primary half of 2022 exceeded the corporate’s preliminary expectations, however attributable to financial uncertainties and the conflict in Ukraine, 2Performant’s administration maintains a cautiously optimistic perspective concerning the event of the enterprise this yr. Thus, the corporate retains its estimates from the start of the yr and targets a turnover of 34.9 million lei, a 35% enhance in comparison with 2021.