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GINA OLIVA-PINTO NAMED VICE PRESIDENT OF MARKETING AND CREATIVE SERVICES FOR NBC 4 NEW YORK


NEW YORK, NY – (August 18, 2022) – Gina Oliva-Pinto has been named Vice President of Advertising and marketing and Artistic Providers for NBC 4 New York/WNBC. A seasoned and award-winning marketer, Oliva-Pinto has greater than 20 years of expertise main advertising and promotion campaigns for native and nationwide broadcasters to succeed in English and Spanish-language shoppers and audiences.  As a member of WNBC’s govt management crew, she is going to report back to Eric Lerner, WNBC’s President and Basic Supervisor.  Her first day is Wednesday, September 7.

“Gina is a proficient chief and marketer who has spectacular broadcasting expertise at native stations, syndicated programming and on the company stage. She has additionally led profitable multiplatform campaigns which grew NBC and Telemundo station audiences throughout the nation. We can’t anticipate Gina to proceed this document of success at WNBC,” mentioned Lerner.

Totally bi-lingual in English and Spanish, Oliva-Pinto will proceed NBC 4 New York’s shut collaboration with sister station Telemundo 47/WNJU.

She joins WNBC after serving in advertising management roles at NBCUniversal Native, as Senior Director and most not too long ago as Vice President of Advertising and marketing.  Right here, she was in-house advertising counsel to NBC/Telemundo owned stations’ Artistic Providers Administrators and led the advertising efforts for key division-wide group and company social duty initiatives together with Undertaking Innovation and Clear The Shelters.  She joined the NBCUniversal Native division in 2017 from WABC-TV the place she labored as a Advertising and marketing Producer.

Earlier than WABC-TV, Oliva-Pinto labored at Warner Brothers TV Distribution’s affiliate marketing online crew supporting the “Anderson Dwell” and “Bethenny” exhibits. Earlier than this, she labored at native stations FOX5/My 9 New York and WFOR CBS 4/UPN33 Miami in promotion roles with rising duty. She started her profession at WBFS-TV as a promo coordinator.

She is the winner of assorted PromaxBDA Awards, together with a Gold Award for “Station Branding.” Oliva-Pinto is a graduate of the Artwork Institute of Fort Lauderdale the place she earned a Bachelor of Arts diploma in Broadcast Journalism.  She resides along with her household in Northern New Jersey.

About NBC 4 New York / WNBC
NBC 4 New York / WNBC is the flagship station of the NBCUniversal Native division of NBCUniversal, serving the New York Tri-State space for greater than 75 years and that includes Alfred I. duPont-Columbia, Edward R. Murrow and Emmy® Award-winning journalists who’re among the many most achieved of their discipline.

The station contains the NBC 4 I-Group, New York’s largest televised investigative reporting unit, Higher Get Baquero which has recovered greater than $9 million for Tri-State shoppers and Storm Group 4, licensed by WeatheRate for delivering the Tri-State’s most correct native climate forecast utilizing cutting-edge know-how akin to Storm Tracker 4, a high-frequency S-Band twin polarization fastened Doppler climate radar. NBC 4 New York’s digital platforms are additionally among the many most learn and watched within the New York market and embody the NBC 4 App, devoted Peacock, Roku, Apple TV and Amazon FireTV channels together with distinctive, out-of-home viewing in native taxis. For extra details about NBC 4 New York, go to NBCNewYork.com.

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