What’s Scorching in Affiliate Advertising and marketing [Week 36]

Right here’s a enjoyable truth.

The world’s first on-line sports activities wager was made by Jukka Honkavaaran in January 1996 on a Tottenham Hotspur vs. Hereford United sport. It was for $50, and he positioned it with none aside from the model behind this week’s top-ranked associate program.

Any guesses with whom he positioned this wager? (Trace: reply within the tweet above… or simply learn beneath.)

With that out of the best way, let’s get on with it. Companion Program of the Week.

Sure, that’s proper. This week’s newest addition to the affiliate marketing directory involves you from Intertops.

Wait, scratch that.

It truly comes from Everygame, the (comparatively) new and (enormously) improved Intertops.

What’s new and improved? Effectively, a bunch of recent merchandise and, crucially, a brand new tech platform.

As for why this rebrand was wanted? Who is aware of. It occurred in late 2021 within the absence of any scandals. Our greatest guess is that Zuckerberg’s “let’s rename my enterprise as a result of I’m constructing new stuff” fever was rampant in sure enterprise circles.

In any case, Everygame is one iGaming operator any affiliate ought to have on their radar. Right here’s why.

Everygame at a Look

  • Large number of merchandise to maintain avid gamers engaged.
  • Excessive common participant lifetimes.
  • An aggressive refer-an-affiliate program paying out at 5%.
  • Aggressive commissions (as much as 35%)
  • Open to Dutch avid gamers. (See the information part for why it is a plus.)

A Companion for Life

After all, Everygame additionally has the all-important belief issue.

Everygame (nicely, Intertops) has been round since 1983 and on-line since 1996. And there’s no signal they’re going away any decade quickly. That is nice for conversions (gamers belief them) and even higher for you (lifetime commissions actually are for all times).

Head right here to get on board with Everygame.

Information Takeaways

Double Dutch

The Dutch gaming regulator, Kansspelautoriteit (KSA), has been leaping up and down a bit recently.

First, it has just reaffirmed its June commitment to inserting a cap on gamer spending.

Second, it has moved in the direction of monetary penalties after Maltese operator LCS Restricted did not take motion on a warning the regulator issued earlier this yr.

Can the Dutch Advantageous a Maltese Operator?

Who is aware of? In terms of worldwide legislation, it’s sophisticated. But when the GDPR is any indication, international cooperation is needed. That’s mainly the one manner the EU can effective US corporations.

As for what cooperation exists right here within the iGaming house, the most effective we’ve got is a bunch of handwavy, namby-pamby political gesturing by EEA member countries last year. Principally, all of them agreed to assist one another to “share data,” “shield shoppers,” “reduce administrative burdens,” and “share finest practices.”

Nothing about enforcement of overseas jurisdiction rules was mentioned.

What Does This Imply?

In the mean time, it’s too early to say. However the effective is weak.

Certain, it’s €55,000 per week. But it surely’s additionally capped at a maximum of €165,000 (hyperlink in Dutch), so it may not function a lot of a deterrent, even when it may be enforced.

As for the spending cap, the impression gained’t be large if different EU international locations are any indication. Neighbouring Germany, for instance, set a month-to-month cap at €1,000. However gamers can simply apply to extend this as high as €30,000 a month, which ought to see all however the highest-rollers simply catered for.

In any case, the Netherlands is fairly welcoming towards on-line gaming these days.

After years of outlawing on-line gaming, it simply regulated the market last year. So even when LCS Restricted evaporates from the Dutch market, there are nonetheless a bunch of licensed gaming operators the place bettors from the Netherlands can nonetheless play…

Together with Everygame.

Drawback solved.

Did we point out you possibly can sign up with Everygame here? Affiliate Program of the Week - Everygame

Push Me and Then Simply Contact Me

Nope, we’re not celebrating the twentieth anniversary of Benny Benassi’s early-2000s membership hit. We’d be about three months too late for that.

However we’re celebrating one thing else you possibly can push and contact. Any guesses?

Why, notifications, after all! Or, extra exactly, push notifications, particularly on iPhones.

Again story

To grasp why we’re celebrating, let’s begin with a promise Steve Jobs made on the first iPhone launch:

“You possibly can write [browser] apps that behave precisely like apps on the iPhone.”

After all, anybody on this house is nicely conscious that Apple backpedaled on this in an enormous manner.

First, it launched dev tips stating, “Apps that browse the web must use the appropriate WebKit framework and WebKit Javascript.

To decipher that:

  • “Apps that browse the online” = An online browser, duh.
  • “WebKit” = What’s below the hood of Safari.

In different phrases, there aren’t any different browsers on iPhones besides Safari. 


Thought you had been utilizing Chrome in your iPhone? Guess once more.

Underneath the hood, it’s simply Safari.

So now everybody was locked into utilizing Safari, the following step Apple made (or didn’t make) was to cripple Safari and let it fall behind each different browser available on the market.

Principally, it refused to implement any new options that may truly make internet apps higher.


Then they’d simply compete with the App Retailer.

Enter Push Notifications

In case you didn’t guess it by now, background push notifications had been simply one of many dozens of features Safari on iOS never implemented.

However that’s set to vary.

At WWDC2022, Apple introduced push notifications were coming with iOS 16 Safari updates.

And simply this week, the official rollout of iOS 16 has been officially announced.

Why does this matter? 

Lengthy story brief, there’s an enormous alternative right here.

Nearly 50% of smartphone users are on Apple in developed markets just like the US.

Or, mentioned one other manner, a couple of hundred million customers are about to start out receiving your push notifications.

Closing Thought

That was an extended one. Let’s preserve this brief.

Julius Caesar as soon as mentioned, “The best enemy will cover within the final place you’ll ever look.”

The greatest enemy will hide in the last place you would ever look. - Julius Caesar

To flip this on its head, the best alternative may also cover within the final place you’ll ever look.

Quod erat demonstrandum.


(Featured picture by SevenStorm JUHASZIMRUS through Pexels)

DISCLAIMER: This text was written by a 3rd celebration contributor and doesn’t replicate the opinion of Born2Invest, its administration, employees or its associates. Please overview our disclaimer for extra data.

This text might embody forward-looking statements. These forward-looking statements usually are recognized by the phrases “imagine,” “venture,” “estimate,” “turn into,” “plan,” “will,” and comparable expressions. These forward-looking statements contain identified and unknown dangers in addition to uncertainties, together with these mentioned within the following cautionary statements and elsewhere on this article and on this website. Though the Firm might imagine that its expectations are primarily based on cheap assumptions, the precise outcomes that the Firm might obtain might differ materially from any forward-looking statements, which replicate the opinions of the administration of the Firm solely as of the date hereof. Moreover, please make certain to learn these important disclosures.

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