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First Look Video games platform will enhance visibility and join Kalamba to over 20 million on line casino gamers – European Gaming Business Information


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B2B on line casino video games provider Kalamba Video games has partnered with main affiliate platform First Look Video games. The deal will ramp up the distribution of recreation info and enhance visibility with affiliate outreach on its wealthy portfolio of recreation content material.

First Look Video games is the last word platform for recreation studios to attach with iGaming associates with its group collectively boasting over 20 million on line casino gamers all over the world. It provides publishers within the affiliate house entry to correct recreation info, belongings and content material permitted to be used direct from the studios.

Kalamba Video games says the partnership will assist it leverage its affiliate efforts in essentially the most environment friendly manner doable, growing publicity for brand spanking new titles, such because the newly launched Rumble Ratz MegawaysTM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.

The partnership will give Kalamba entry to the revolutionary First Look platform, which already has direct entry to greater than 800 permitted associates.

Kalamba Video games was fashioned in 2016 with a mission to disrupt the igaming market by way of a strong mixture of revolutionary content material and promotional instruments. At present, it’s greater than only a main growth studio. It has turn out to be a know-how supplier and distributor by way of its personal BullsEye RGS, providing distribution and promo instruments with a give attention to regulated markets.

Gareth Dando, Kalamba Video games advertising and marketing director, mentioned: “As we proceed increasing, having focused management of what we talk to the affiliate ecosystem is essential for us, and First Look Video games is the platform to ship that. It manages the heavy lifting of affiliate outreach whereas including a complete and accountable strategy to promote video games to gamers. From our perspective, this takes affiliate marketing online to the subsequent stage and there’s nothing else within the trade that may try this.”

Tom Galanis, managing director at First Look Video games, mentioned: “We’re delighted that Kalamba Video games has chosen First Look Video games. It’s a longtime model with an thrilling pipeline. We stay up for serving to assist them maximize their potential with extra publicity by way of the trade’s most complete affiliate marketing online hub.”  



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