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The doubtful enterprise of black hat search engine optimisation advertising and marketing


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As if the heightened distributed denial of service (DDoS) attacks against news organizations weren’t sufficient, we’ve uncovered one other technique of cyberattack in opposition to us, employed by the identical botnet or the community of units concerned within the DDoS assaults. It’s referred to as referrer spam, a black hat digital advertising and marketing method that includes flooding a web site with faux visits coming from faux referrer URLs.

How do black hat search engine optimisation operators sabotage information organizations like Rappler? What occurs when a web site will get underneath assault utilizing this tactic? What does it imply to common readers and information shoppers?

In our two-part investigative story on this type of cyberattack, we’ve written about where we have traced the network from and the lucrative but dubious business behind it.

To additional unpack this, we’re inviting Rappler+ members to Rappler+ briefing: The doubtful enterprise of black hat search engine optimisation advertising and marketing” with Rappler’s Gemma Mendoza at 5:30 pm Manila time, on Thursday, October 13.

Join Rappler+ at rplr.co/Plus to hitch the dialogue, obtain unique content material, and entry our on-line occasions. – Rappler.com



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