Triple-layered advert fraud safety for manufacturers, companies and advert networks TrafficGuard has inked a brand new settlement with RavenTrack, an internet gaming affiliate.
TrafficGuard Inks a Take care of RavenTrack
TrafficGuard and RavenTrack have shaped a brand new partnership to assist betting manufacturers and advertisers spend much less on online marketing by avoiding fraud. To that finish, TrafficGuard will leverage its full-funnel multipoint Affiliate Safety Product to research end-users engagement, intent and propensity. In consequence, the corporate will present manufacturers with a clear view of their promoting actions, which they will use to spice up their returns.
TrafficGuard’s affiliate product is provided with custom-made filters that assist makes certain associates don’t overstep operators’ phrases and situations. As per the present deal, TrafficGuard’s answer will likely be built-in into RavenTrack, thus serving to manufacturers and advertisers who use their software program get optimized outcomes.
The brand new deal is available in response to the huge development on-line playing and sports activities betting has skilled. At the moment, estimates consider that a few quarter of the worldwide inhabitants likes to wager on sports activities in a market which will yield as a lot as $127 billion a yr by 2025.
Affiliate internet marketing is a technique that many manufacturers use to shortly develop their buyer base. Nevertheless, the aforementioned development has created a really aggressive market that has, sadly, turn out to be the house of many scammers. And it’s TrafficGuard’s objective to stop precisely these scams. The answer is ready to cease many varieties of invalid visitors, together with anonymized visitors, cookie stuffing and area spoofing.
TrafficGuard Fights for a More healthy Digital Area
Matt Sutton, TrafficGuard’s chief govt, famous that the large enhance the iGaming business skilled amid the pandemic allowed many “dangerous actors” to hitch the fray. Nevertheless, TrafficGuard is there to place a cease to this and is greater than keen to mitigate the harm by the fraudulent actions.
By means of our Affiliate Prevention and integration into RavenTrack, we need to allow the manufacturers and advertisers utilizing their market-leading software program to get their optimized and correct ROAS with the best knowledge, on the proper time.
Matt Sutton, CEO, TrafficGuard
Sutton famous that TrafficGuard’s options exist to assist affiliate platforms akin to RavenTrack ship optimistic enterprise outcomes to their prospects.
Adam Rowley, RavenTrack’s managing director, added that his firm acknowledges the necessity for correct monitoring. Due to that, his crew is delighted to hitch forces with TrafficGuard and additional enhance the standard of RavenTrack’s merchandise.
Our purchasers already reap the rewards of our fraud prevention monitoring, and the partnership between RavenTrack and TrafficGuard will see our prospects profit from TrafficGuard’s premier experience throughout advert networks, particularly supporting prospects within the world gaming and sports activities betting arenas, thereby serving to us additional our mission of making certain the very best efficiency for our prospects.
Adam Rowley, MD, RavenTrack
TrafficGuard just lately unveiled an analogous answer for social media. TrafficGuard Social is geared toward eliminating fraud from platforms akin to Fb. The answer will roll out in 2023 and can increase to cowl the preferred social media platforms.