Unique Q&A w/ Fraser Linkleter, CMO at Slots Temple – European Gaming Business Information

Studying Time: 3 minutes


How is the affiliate house altering? Is it vital to supply extra than simply written phrase articles and on line casino opinions? 

To achieve success, you at all times want to supply the complete bundle. Critiques are definitely nonetheless vital, and you need to present what’s each good and unhealthy, giving a rounded, neutral opinion. However we expect associates nowadays want to supply some further particular sauce as customers wish to work together extra with the product. So free video games to play are nice, plus one thing completely different that makes your web site actually partaking and entertaining. An additional ‘stickiness’.

We wish to give folks a motive to return to us and spend time on the location, not simply convey them in and push them out to operators immediately. There are a great deal of websites which simply listing off operator provides, however we give one thing extra.


Inform us concerning the new free-to-play slots match codecs you’ve launched.

Our slots tournaments have at all times been extremely popular. Beforehand, folks performed for enjoyable for the possibility to win merchandise or avatars, and to earn Xpoints to open chests.

Now we’re providing much more motive to become involved, with a free likelihood to win money prizes, and it’s an enormous success. Folks nonetheless love climbing the leaderboards and incomes Xpoints, however money prizes add further worth for the participant and actually improve the user-XP.

We’re additionally launching new forms of tournaments. These contains Turbos, which run for one to a few hours to hurry up the enjoyable of successful a prize, and Danger tournaments, the place gamers are given a set steadiness and might regulate their wager measurement on every spin.


How will you use these tournaments as advertising property?

We concentrate on among the hottest video games for our tournaments, which means there’s double attraction – play one in every of your favorite video games while additionally being in for an opportunity to win a money prize, so there’s double profit to the participant

The possibility to win a money prize in a free match is massively interesting and offers folks a motive to register (you don’t need to register to only play a demo recreation). However as soon as they’re registered, we are able to goal our advertising to them.

We will actually tailor our messaging extra successfully. If a person has simply performed a match on a sure recreation, we are able to discuss to them about the place they will play the sport for actual cash and inform them concerning the welcome provides out there. That is a lot more practical than blanket advertising.

We will additionally provide tournaments on new video games releases, creating an actual buzz round a launch, which provides worth for the operator or video games studio.


Is there a plan to supply paid-for tournaments to construct even larger prize swimming pools?

Completely! That’s the following part. By providing paid for tournaments, we are able to fund even larger prizes that go deeper down the leaderboards to present extra folks likelihood to win. This can appeal to extra gamers and create a fair larger buzz! In fact, free tournaments will nonetheless be out there. There will probably be no obligation to play for actual cash should you don’t wish to.


You’ve just lately launched within the US and Canada. What are among the challenges you’ve confronted getting into these new markets?

Completely different rules are the largest challenges and ensuring we’re at all times compliant. We’ve needed to be very versatile getting into the Ontario market and needed to adapt rapidly to adjust to the modifications. One instance is age verification, which has at all times been vital to us, though our video games are free to play. Every jurisdiction has completely different verification necessities, which implies working with completely different knowledge suppliers and constructing our registration processes in a different way.


Sports activities betting is big within the US, however how do you see the net on line casino house growing there?

You’re completely proper that sports activities betting is massively fashionable in America. Round 30 states have legalized sports activities betting, whereas solely a handful thus far have launched on-line on line casino markets. So, on line casino is proving to be a slower course of, and there could also be much less political urge for food for it at the moment. However we’re maintaining a tally of the panorama there and are at all times on the lookout for alternatives to develop into new markets.


What’s subsequent on the horizon for Slots Temple?

We wish to proceed constructing and diversifying our match product, and which means introducing extra match variants to make it much more thrilling and compelling.

Quickly, we hope to introduce the paid-for tournaments we spoke about, so we are able to provide larger prizes. We wish to appeal to extra gamers and proceed constructing a much bigger neighborhood amongst our customers. Participant communities are important to what we do and ought to be a vital a part of an affiliate’s technique.


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