Veteran community radio exec Laura Gonzo is known as Senior Director of Affiliate Providers at ad-synch know-how supplier Quu. She is going to work with stations and gross sales groups on implementing Quu’s promoting merchandise.
Working with broadcast companions, the corporate supplies “visible Quus,” messages on automobile dashboards synced with radio broadcasts. The messages are paired with station and consumer on-air content material and may present artist info, native promotions and promoting messages.
“We’re very lucky to welcome Laura to Quu. She’s an intuitive problem-solver with the distinctive expertise we have to take our customer support to the subsequent stage,” CEO Steve Newberry mentioned in a launch. “Laura’s spectacular background in media, non-profit, and shopper items offers her a novel perspective on maximizing income and growing worth for native radio advertisers in all classes.”
Gonzo brings a long time of expertise in enterprise and model growth, strategic consulting, and B2B gross sales from start-ups to Fortune 500 firms to her new function. She’s greatest identified within the radio trade for her work with the syndicated “The Bob & Tom Present,” whereas she was Senior Director of Affiliate Advertising and marketing at Premiere Networks from 1997-2008.
“Quu’s highly effective know-how is really a game-changer for radio. Past elevating the station’s visible attraction, Quu affords an enormous alternative to extend gross sales and drive stronger returns for shoppers,” Gonzo remarked. “I’m thrilled to hitch the crew of passionate consultants at Quu and to assist stations take advantage of these transformative merchandise.”
Quu says its know-how has been carried out in nearly 900 radio stations owned by Audacy, Beasley Media Group, CMG, Cherry Creek Media, Bonneville Worldwide, Ft. Myers Broadcasting, Hubbard Radio and Salem Media Group.