The 2022 Digiday Expertise Awards winners demonstrated how corporations are diving head-first into new applied sciences and adapting to fulfill the wants of the digital media {industry}. This yr, e-commerce, sustainability and influencer advertising emerged as themes most frequently seen among the many entrants and subsequent winners.
For instance, Commerce Layer is among the many judges’ picks, profitable Finest E-Commerce Expertise for its API-first checkout answer. As a composable answer, Commerce Layer helps manufacturers scale into new markets and digital channels with out tearing down and rebuilding their present e-commerce infrastructures. Chilly’s, a fast-growing reusable beverage containers and equipment maker, re-platformed its e-commerce web site with Commerce Layer, increasing from 5 to 36 worldwide markets. Following the swap with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% enhance in cell and an 18% enhance in general conversions.
For Finest Gross sales Automation Instruments & Platform, Frequence claimed the award for its work serving to media corporations automate and develop their native promoting. Frequence’s end-to-end options equip purchasers with the instruments essential to create personalised, multichannel media proposals with marketing campaign insights in addition to launch, handle and optimize omnichannel campaigns. Utilizing Frequence’s SmartProposal promoting know-how answer, one media firm tripled its omnichannel income, empowering its staff to pitch its ways confidently, understanding their proposals supplied the utmost attain based mostly on industry-specific knowledge.
Khoros earned a win for Finest Social Analytics Platform based mostly on the way it permits world enterprise manufacturers to create human connections with clients throughout a number of digital touchpoints. The client engagement platform empowers manufacturers to grasp their clients’ wants and needs and resolve buyer conflicts rapidly. HR providers firm Randstad labored with Khoros to succeed in new audiences, together with Gen Z customers beginning their careers, through TikTok methods. After partnering with Khoros, Randstad noticed a optimistic enhance in content material and marketing campaign efficiency by having extra metrics accessible through dashboards with enterprise context throughout TikTok and different social channels.
Discover all of the 2022 Digiday Expertise Awards winners beneath — together with a fast rundown of the applications and insights into why they received and what advertising groups can be taught from them.
Obtain the whole information here.
Full DTA winners checklist beneath:
Finest Affiliate Advertising Platform
- Rakuten Promoting – Constructing a Model to Model Partnership with MAC & Afterpay
Finest Attribution Software
Finest Purchase-Aspect Programmatic Platform
Finest Linked TV/Streaming Video Administration Platform
- How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Manufacturing Platform
Finest Content material Administration System
Finest Content material Advertising Platform
- Contentgine & Quarry – Driving Smarter Campaigns and ROI
Finest Cookieless Identification Expertise
Finest CRM Platform
Finest Buyer Knowledge Platform
Finest Knowledge Lead
- CI&T’s Claudia Yuri Katagi
- Dstillery
Finest Knowledge Administration Platform
- Adstra
- Audigent’s Subsequent-Gen DMP Drives 14.7x ROAS for LAGOS
Finest Knowledge Crew
Finest Digital/Social Video Administration Platform
Finest E-Commerce Expertise
- Commerce Layer – Serving to Chilly’s Scale Internationally
Finest Occasion Platform
- ON24 Delivers Participating, In-Individual Digital Expertise to Make Webinars ZS’s High Supply of Leads
Finest In-Retailer Expertise
Finest Influencer Advertising Platform
Finest Location Knowledge Platform
Finest Advertising Analytics Platform
- Identified x JUST Egg
- Lasso – Omnichannel Marketing campaign Measurement for Healthcare
Finest Advertising Automation Platform
Finest Measurement Resolution
- Nano Interactive & Superbet
Finest Cell Advertising Platform
Finest Monetization Platform for Publishers
Finest Native Promoting Platform
- AdAdapted Boosts Hydrant’s Gross sales Velocity With Cell Marketing campaign
Finest Associate Clear Room
- Epsilon – Epsilon PeopleCloud Prospect
Finest Personalization and A/B Testing Platform
Finest Gross sales Automation Instruments & Platform
Finest Promote-Aspect Programmatic Platform
Finest Signal-On Expertise
- LastPass Supplies Seamless, Safe & Now Passwordless Login
Finest Social Analytics Platform
- Khoros for Social Media Administration
Finest Social Advertising Platform
- Tiger Pistol and Nice Clips Drive Extra Efficient Engagement and Visits for Franchisees By way of Localized Social
Finest Subscription Platform
Finest Sustainable Advert Tech Platform
- Sharethrough & Scope3 – Launch of Inexperienced PMPs
Finest Video Advert Server
