Fusion92, a Chicago-based advertising and marketing transformation firm, introduced it has acquired Denver-based Large Footprint, a search-centric digital company. This deal, which was accomplished in December, expands Fusion92’s modern, absolutely built-in providing with a sturdy natural and paid search group to additional optimize and speed up income and development for manufacturers.
Large Footprint launched in Denver in 2009 and has partnered with a broad vary of companies and organizations to construct and increase on-line advertising and marketing campaigns utilizing knowledge, analysis and award-winning supply fashions to generate demand and drive leads that convert to income. By search, social, content material, analytics, net improvement and conversion price optimization, the company has excelled in attaining outcomes for over 225 manufacturers throughout industries similar to monetary providers, software program, cloud computing, automotive, manufacturing and extra.
“Integrating Large Footprint’s experience — notably their results-driven, measurable SEM capabilities — enhances Fusion92’s providing round technical and on-page website positioning, web site structure and authority improvement, including search energy to our end-to-end holistic providing,” mentioned Matt Murphy, founder and CEO of Fusion92. “We’re thrilled to broaden our group with a various, genuine group who not solely takes excellent care of purchasers and one another but additionally brings their distinctive views to the desk to boost our consultative providing for manufacturers.”
“It’s an thrilling time for Large Footprint to step right into a confirmed agency with such genuine management and people-focus like Fusion92,” mentioned Nick Yorchak, founder and president of Large Footprint, now SVP of natural search at Fusion92.
Zach Randall, CEO of Large Footprint, mentioned, “This transfer represents a chance to offer our current purchasers a broader set of end-to-end advertising and marketing transformation options, together with the chance to convey expanded search experience to Fusion92’s group of 275+ folks. We’re keen to hitch the Media & Activation group and get happening search audits and activation for our expanded shopper companions.” Zach will be part of the group as SVP of efficiency media.
That is the third acquisition by Fusion92 in 2022, following the April acquisition of DP+, Michigan’s largest independently owned advertising and marketing company, and the September acquisition of Conversion Fanatics, a frontrunner in conversion price optimization providers. Fusion92 has acquired six whole firms since 2016. Fusion92 additionally added Serata Capital Companions and Landon Capital Companions in 2021 to proceed its development technique to broaden the agency’s capabilities to function consultative advertising and marketing transformation companions for manufacturers. Fusion92 continues to hunt focused acquisitions with a particular curiosity in knowledge science, web site/IT, enterprise transformation and consultative advertising and marketing options.
