In the event you’ve racked up awards or accolades for your enterprise, you’re not incorrect in wanting to point out them off.
Your achievements signify you’re doing a number of issues proper, so why wouldn’t you show them in your web site?
The secret’s to make sure you don’t look too company-focused or braggy – in spite of everything, a cardinal sin of content material is utilizing an excessive amount of “I” or “we” language and forgetting to speak to your viewers with “you” language.
To strike the correct steadiness, it’s worthwhile to write an awards web page that isn’t distracting or annoying, however relatively provides credence to your model and builds belief.
You need clients to say, “Wow, this firm is de facto profitable!” Not, “Yuck, this firm is obsessive about itself.”
Let’s discuss find out how to create an awards web page, together with how having one builds belief with clients.
Why create an awards web page in your web site?
Awards pages will help set up your authority, giving your website positioning a bit of enhance.
How?
Awards are proof that you simply’re a power in your {industry}, doing distinctive work. Different individuals paid consideration and acknowledged you for what you do, and now they’ve given you bodily proof of your organization’s prowess.
Thus, these awards are belief alerts to prospects and to search engines like google and yahoo (E-A-T, anybody?).
For instance, the Search Engine Land Awards are handed out yearly to entrepreneurs, groups, and companies that reveal excellence in natural or paid search advertising initiatives or campaigns.
Learn how to create an awards web page that exhibits off your achievements – with out turning individuals off (+ 7 examples)
Questioning find out how to create an efficient awards web page? Listed here are six ideas with seven examples from real-life companies which have performed it effectively.
1. Think about making a separate awards web page
When you have earned a whole lot of awards over time (good on you!), contemplate displaying them on a separate awards web page.
For instance, the College of Dundee in Scotland has a web page devoted to its awards, with extra pages that specify the context of every award.
The awards web page is linked beneath their “About” data, which can also be observe.
This fashion, individuals who need to view your awards have an apparent place to click on, whereas individuals who don’t care gained’t be inundated with an extended checklist to scroll by means of.
2. Embrace all of your vital awards, from most up-to-date to least
In the event you’ve been successful awards for years, that claims an excellent deal about your organization and its legacy. In case your award historical past goes again 5, 10, 15, and even 20 years, don’t be shy about displaying your sample of excellence.
That mentioned, additionally contemplate the relevance of every award to your viewers and whether or not they’ll care. As an illustration, if your organization gained an award for participation 5 years in the past, you’ll be able to most likely go away that one out.
However, possibly you gained “model of the yr” in an industry-wide contest 5 to 10 years in the past – that’s related to your clients, your status, and your authority. Thus, you need to show it in your awards web page.
A great instance of this in motion is Liberty Mutual’s awards web page – they’ve an extended checklist of awards going again to 2016.
3. Embrace award badges or icons
Most awards include small badges or icons for displaying in your web site. Most often, it’s a good suggestion to take action.
Why?
As a result of many of those badges come replete with their very own recognition, particularly amongst these in your {industry}. Displaying a recognizable (and maybe coveted) badge is a very easy means for the individuals who matter to see it and register it in a second.
One enormous tip – in case you have a whole lot of awards badges, make certain they appear clear and arranged. In any other case, your web page may look messy and unprofessional, which is the precise reverse of what you need. A great rule of thumb is to maintain them on the smaller facet and set up them into a listing or neat grid.
On the Goodnow Farms Chocolate homepage, they embody a tidy checklist of badges as a part of a photograph carousel.
4. Briefly describe the context of every award
In lots of instances, merely itemizing out your awards isn’t sufficient. Why ought to clients care in the event that they don’t know what that award means or signifies?
To that finish, embody a short description of every award you’ve gained, together with the way you had been chosen – particularly if clients voted for you (an enormous belief sign). Progressive does job of this on its awards web page:
Don’t have an extended checklist of accolades but? As a substitute of making a separate awards web page, contemplate including your awards badges to a devoted part in your about web page.
This additionally works in case you have greater than three awards, by the way in which, and is a brilliant technique to attract consideration to them with out dedicating a whole web page to them.
On this vein, Thrive has included a piece devoted to their awards on their about web page. They use a easy paragraph to provide some context together with an organized row of small badges, and it does the job properly.
When you have one or two awards to your title, you need to contemplate including the badges to your sidebar or footer. These are unobtrusive locations that profit from remaining static throughout your website, so your awards will probably be displayed on each web page.
Bear in mind, you’ll be able to all the time create an awards web page later when you earn extra.
6. Greater than 25 awards? Create an awards checklist
Let’s say your enterprise rakes within the awards constantly. That’s unbelievable, and you’ve got each proper to humble-brag a bit of.
A sensible and artful solution to show these awards is to create a listing. The extra awards you’ve got, the extra spectacular it’s going to look, particularly at first look.
Magpie Studios, a British design company, does this to nice impact. Their awards checklist is extremely lengthy and goes all the way in which again to 2011. Altogether, it makes an enduring impression that this can be a firm to be reckoned with.
One other firm that does this effectively is Hueston Hennigan, a regulation agency:
Bear in mind: Awards pages are about authority and constructing belief
By no means create an awards web page with out intention or a strategy. Identical to your different web site pages, an awards web page has a objective that may assist you construct towards reaching your targets.
It’s not about displaying off however relatively providing proof that your enterprise is credible and trusted. To that finish, solely show awards your clients will care about and hold your web page organized and simple to learn.
In the end, a well-designed awards web page is a good suggestion so long as you retain your clients, targets, and technique in thoughts.
Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Employees authors are listed here.
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Concerning the writer
Julia McCoy is the founding father of Content material Hacker, 7x writer, and a number one strategist round creating distinctive content material and model presence that lasts on-line. At 19 years previous, she used her final $75 to construct a 7-figure writing company which she offered ten years later. Within the 2020s, she’s dedicated to instructing founders and entrepreneurs the technique, abilities, and programs they should construct a enterprise by means of inbound content material, to allow them to create extra lasting affect on this planet.
